Are your online profiles up-to-date? This can help you win art projects.

Art PR | Blog | Digital Marketing
18 November 2021
by Susan J Mumford
Our founder Susan, explaining her perspective to the camera

From our founder Susan’s diary:

The fish on the bone was perfect. Scott’s, a famous seafood restaurant in Mount Street, Mayfair, was bustling. Will I leave the restaurant with a new client? I wondered. It was already a done deal, I just didn’t know it yet.

I had met the prospect who we’ll call Eric, several weeks earlier, and he’d subsequently invited me to lunch. When calling to make the invitation, he mentioned that he and  his wife were keen to bring in an art advisor to look after their collection. On the day whilst sipping Chablis I pondered, will they select me?

Mid-way through the meal, Eric made a fascinating  remark, “I understand that fine dining is a  particular love of yours”. How did he come up with  that?! I sat there in amazement and then, click. 

I realised that he had studied my LinkedIn profile. 

By the end of lunch, we’d confirmed next steps for the business arrangement. Within a month I was curating their collection and my team was busy installing  it. 

Here’s what had happened: Eric and I met at a social occasion and had a pleasant chat. We swapped emails and connected on LinkedIn. He and his wife looked at my website and LinkedIn profile and decided that I was the right person for them. He invited me to lunch to discuss and formalise.

In short, I’d arrived to be handed a consulting job on a silver fish platter. Thank goodness I’d  recently updated my LinkedIn profile. Had that not included expertise as an art advisor (as at the time, I was in the process of  building up the portfolio), I possibly wouldn’t have secured the lunch invitation to Scott’s, let alone the job.

The moral to the story equally applies to all art professionals.

Someone you already know or meet for the first time might be looking for a specific type of service (bespoke commission or consultancy) or work of art. 

Have you clearly described your up-to-date offering in your LinkedIn profile as well as other social media platforms?

Have you received recommendations from existing clients or gallerists?

Do you have visible activity and engagement?

It’s well worth the time investment to keep your profile up to date on all social media platforms. Who knows, you too might end up dining at Scott’s (or your local equivalent) with a new client.

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