by Susan J Mumford | Mar 2, 2023 | Artist Life, Blog, Events, Gallerist Life, Uncategorized
March 2nd, 2023 My art business was in its formative days and I hadn’t yet moved into my own space. The pop-up exhibition presenting works by five artists was in its last days, and a potential collector and his wife were dithering about a painting. On the opening...
by Susan J Mumford | Feb 14, 2023 | Blog
A note on confidence, collectors, and fish museums. Some time ago, I was contacted by an artist who lives along the Ionian Sea. He produces bold, fluid paintings of fish on wood and canvas. He has been active for many years and was offered an exhibition in an...
by Susan J Mumford | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work. Here’s the most popular art pricing formula we’ve come across: The artist comes up with a base asking price for the smallest sized piece in a series, and multiply...
by Susan J Mumford | Sep 19, 2022 | Art Starters, Blog, Uncategorized
Top image: The Rooftop Photography Collective (part of the BSAA programme) installing an exhibition in Clerkenwell Our founder Susan sometimes talks about how her years as an art dealer, gallerist and advisor resulted in her losing the temptation to attain an M.B.A....
by Susan J Mumford | Jun 23, 2022 | Art PR, Artist Life, Blog
The fish on the bone was perfect. Scott’s, a famous seafood restaurant in Mount Street, Mayfair, was bustling. Will I leave the restaurant with a new client? I wondered. It was already a done deal, I just didn’t know it yet. I had met...
