by Beatrice Ferri | Jan 16, 2023 | Blog, Events
Creative Director Agnieszka Prendota of Arusha Gallery gives a tour of the show. Our founder Susan is sharing her personal forecast for the upcoming LAF edition. Let’s dive into it! How do you typically navigate an art fair? Do you follow an ordered path, or go...
by Susan J Mumford | Sep 19, 2022 | Art Starters, Blog, Uncategorized
Top image: The Rooftop Photography Collective (part of the BSAA programme) installing an exhibition in Clerkenwell Our founder Susan sometimes talks about how her years as an art dealer, gallerist and advisor resulted in her losing the temptation to attain an M.B.A....
by Susan J Mumford | Jun 23, 2022 | Art PR, Artist Life, Blog
The fish on the bone was perfect. Scott’s, a famous seafood restaurant in Mount Street, Mayfair, was bustling. Will I leave the restaurant with a new client? I wondered. It was already a done deal, I just didn’t know it yet. I had met...
by Susan J Mumford | Apr 23, 2022 | Artist Life, Blog, Digital Marketing
Historically when an artist finished a new work of art, the piece generally remained hidden in the studio until it was included in an exhibition. That could be immediately – or in months to years later. Engagement with an audience is so...
by Susan J Mumford | Mar 19, 2022 | Art Starters, Artist Life, Blog, Exhibiting
Only this morning I was invited to a group show of M.A. students at a prestigious London art programme. Sadly, I’m not interested. The event to which I have been invited is the duration of the show (10am-6pm over a 10-day period). I have a demanding...
by Susan J Mumford | Jan 23, 2022 | Artist Life, Blog, Exhibiting
My first foray into exhibiting at an art fair was not just an induction by fire, it was an invaluable lesson that can be applied to all art events. In a few words it is: have a Plan B. Sounds simple, right? It is not. It’s a real challenge for small art...
