by BSAA Team | Jun 1, 2023 | Blog, Digital Marketing
From the diary of Susan J Mumford: It was a Friday evening. My partner and I were catching each other up on our work days and generally shifting into weekend relaxation mode over dinner. AhhhThat Friday night feeling. Bing! Incoming text. As text messages are...
by BSAA Team | Mar 22, 2023 | Art Starters, Blog, Finances, Uncategorized
Be Smart About Art’s founder Susan has been interviewed by The Design Fund about her experience with crowdfunding, which can be helpful for some of you out there too. Some of the reasons the crowdfunding campaign succeeded: Our networks were large enough to...
by BSAA Team | Mar 16, 2023 | Blog, Events, Exhibiting, Gallerist Life
LR Pascale Marthine Tayou, Summer Surprise, 2017, courtyard installation at 1-54 London 2017. Courtesy Galleria Continua and 1-54 ©Katrina Sorrentino Have you considered that the ease – or difficulty, with which you make your art to install could impact a gallery’s...
by BSAA Team | Feb 3, 2023 | Blog, Events
Cynthia Valianti Corbett (of Cynthia Corbett Gallery + Young Masters) and Susan J Mumford (BSAA) at LAF 2019 – note artist Isabelle van Zeijl in the background The first major art fair of the year has closed, so we asked our founder Susan what has stood out....
by BSAA Team | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work. Here’s the most popular art pricing formula we’ve come across: The artist comes up with a base asking price for the smallest sized piece in a series, and multiply...
