by Beatrice Ferri | Mar 22, 2023 | Art Starters, Blog, Finances, Uncategorized
Be Smart About Art’s founder Susan has been interviewed by The Design Fund about her experience with crowdfunding, which can be helpful for some of you out there too. Some of the reasons the crowdfunding campaign succeeded: Our networks were large enough to...
by Susan J Mumford | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work. Here’s the most popular art pricing formula we’ve come across: The artist comes up with a base asking price for the smallest sized piece in a series, and multiply...
by Susan J Mumford | Sep 19, 2022 | Art Starters, Blog, Uncategorized
Top image: The Rooftop Photography Collective (part of the BSAA programme) installing an exhibition in Clerkenwell Our founder Susan sometimes talks about how her years as an art dealer, gallerist and advisor resulted in her losing the temptation to attain an M.B.A....
by Susan J Mumford | Mar 19, 2022 | Art Starters, Artist Life, Blog, Exhibiting
Only this morning I was invited to a group show of M.A. students at a prestigious London art programme. Sadly, I’m not interested. The event to which I have been invited is the duration of the show (10am-6pm over a 10-day period). I have a demanding...
by Susan J Mumford | Jun 22, 2021 | Art Starters, Artist Life, Blog
The office space at Mumford Fine Art, Soho, London From time to time, I visit San Angelo in West Texas to visit relatives. This is the place that one great-grandfather, known as “Grandaddy Johnson” – for that’s what my father called him,...
