by BSAA Team | Aug 15, 2023 | Artist Life, Blog, Finances
Susan cracked the code for supporting good deeds as well as prioritizing your own well-being. It’s like a broken record in the art world. How many times have we heard this line? It’s enough to make your eyes roll faster than a roulette wheel. Artists...
by Susan J Mumford | Mar 2, 2023 | Artist Life, Blog, Events, Gallerist Life, Uncategorized
March 2nd, 2023 My art business was in its formative days and I hadn’t yet moved into my own space. The pop-up exhibition presenting works by five artists was in its last days, and a potential collector and his wife were dithering about a painting. On the opening...
by BSAA Team | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work. Here’s the most popular art pricing formula we’ve come across: The artist comes up with a base asking price for the smallest sized piece in a series, and multiply...
by Susan J Mumford | Jun 23, 2022 | Art PR, Artist Life, Blog
The fish on the bone was perfect. Scott’s, a famous seafood restaurant in Mount Street, Mayfair, was bustling. Will I leave the restaurant with a new client? I wondered. It was already a done deal, I just didn’t know it yet. I had met...
by Susan J Mumford | Apr 23, 2022 | Artist Life, Blog, Digital Marketing
Historically when an artist finished a new work of art, the piece generally remained hidden in the studio until it was included in an exhibition. That could be immediately – or in months to years later. Engagement with an audience is so...
by Susan J Mumford | Mar 19, 2022 | Art Starters, Artist Life, Blog, Exhibiting
Only this morning I was invited to a group show of M.A. students at a prestigious London art programme. Sadly, I’m not interested. The event to which I have been invited is the duration of the show (10am-6pm over a 10-day period). I have a demanding...
