by Susan J Mumford | Mar 2, 2023 | Artist Life, Blog, Events, Gallerist Life, Uncategorized
March 2nd, 2023 My art business was in its formative days and I hadn’t yet moved into my own space. The pop-up exhibition presenting works by five artists was in its last days, and a potential collector and his wife were dithering about a painting. On the opening...
by Susan J Mumford | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work. Here’s the most popular art pricing formula we’ve come across: The artist comes up with a base asking price for the smallest sized piece in a series, and multiply...
by Susan J Mumford | Jun 23, 2022 | Art PR, Artist Life, Blog
The fish on the bone was perfect. Scott’s, a famous seafood restaurant in Mount Street, Mayfair, was bustling. Will I leave the restaurant with a new client? I wondered. It was already a done deal, I just didn’t know it yet. I had met...
by Susan J Mumford | Apr 23, 2022 | Artist Life, Blog, Digital Marketing
Historically when an artist finished a new work of art, the piece generally remained hidden in the studio until it was included in an exhibition. That could be immediately – or in months to years later. Engagement with an audience is so...
by Susan J Mumford | Mar 19, 2022 | Art Starters, Artist Life, Blog, Exhibiting
Only this morning I was invited to a group show of M.A. students at a prestigious London art programme. Sadly, I’m not interested. The event to which I have been invited is the duration of the show (10am-6pm over a 10-day period). I have a demanding...
by Susan J Mumford | Jan 23, 2022 | Artist Life, Blog, Exhibiting
My first foray into exhibiting at an art fair was not just an induction by fire, it was an invaluable lesson that can be applied to all art events. In a few words it is: have a Plan B. Sounds simple, right? It is not. It’s a real challenge for small art...
