Blog
The day job/art career tango
BSAA can be a rehearsal space for you to perfect your steps.. Read along what Susan has to teach...
You won’t give your time or art for free? But, it’s for charity…
Susan cracked the code for supporting good deeds as well as prioritizing your own well-being. It's...
Fancy joining the BSAA Team? Operations Manager role open for applications.
Organisation: Be Smart About Art Ltd.Hours: 8-16 hours per week Remuneration: £20 ph first three...
CELEBRATING PRIDE MONTH: Must See London Exhibitions by Queer Artists
Space To Have A Ball Free, 15–30 June 2023 at Outernet London Tottenham Court Road’s free,...
The Power of Cultural Sensitivity in the Art World: Susan’s Eye-Opening Journey
In a thought-provoking conversation with a Canadian artist based in London, Susan discovered the...
Is your marketing spammy?
From the diary of Susan J Mumford: It was a Friday evening. My partner and I were catching...
Creative Crowdfunding: What We Have Learned From It.
Be Smart About Art's founder Susan has been interviewed by The Design Fund about her experience...
Complex-to-install art: is it easy to sell?
LR Pascale Marthine Tayou, Summer Surprise, 2017, courtyard installation at 1-54 London 2017....
Why “You shouldn’t buy that” can be a powerful selling tactic
March 2nd, 2023 My art business was in its formative days and I hadn’t yet moved into my own...
Who can decide what is art, and what’s not?
A note on confidence, collectors, and fish museums. Some time ago, I was contacted by an...
London Art Fair 2023: Wrapping Up
Cynthia Valianti Corbett (of Cynthia Corbett Gallery + Young Masters) and Susan J Mumford (BSAA)...
How to price your art
We’ve come across a number of theories on pricing art. And you know what? None of them work....