Blog
Creative Crowdfunding: What We Have Learned From It.
by Beatrice Ferri | Mar 22, 2023 | Art Starters, Blog, Finances, Uncategorized
Be Smart About Art's founder Susan has been interviewed by The Design Fund about her experience...

Complex-to-install art: is it easy to sell?
by BSAA Team | Mar 16, 2023 | Blog, Events, Exhibiting, Gallerist Life
LR Pascale Marthine Tayou, Summer Surprise, 2017, courtyard installation at 1-54 London 2017....

Why “You shouldn’t buy that” can be a powerful selling tactic
by Susan J Mumford | Mar 2, 2023 | Artist Life, Blog, Events, Gallerist Life, Uncategorized
March 2nd, 2023 My art business was in its formative days and I hadn’t yet moved into my own...

Who can decide what is art, and what’s not?
by Susan J Mumford | Feb 14, 2023 | Blog
A note on confidence, collectors, and fish museums. Some time ago, I was contacted by an...

London Art Fair 2023: Wrapping Up
by Beatrice Ferri | Feb 3, 2023 | Blog, Events
Cynthia Valianti Corbett (of Cynthia Corbett Gallery + Young Masters) and Susan J Mumford (BSAA)...

How to price your art
by Susan J Mumford | Feb 2, 2023 | Art Starters, Artist Life, Blog, Finances
We’ve come across a number of theories on pricing art. And you know what? None of them work....

London Art Fair 2023: What To Expect (Discounted Tickets Inside)
by Beatrice Ferri | Jan 16, 2023 | Blog, Events
Creative Director Agnieszka Prendota of Arusha Gallery gives a tour of the show. Our founder Susan...

Making mistakes and taking risks: Necessary to forge your own art career?
by Susan J Mumford | Sep 19, 2022 | Art Starters, Blog, Uncategorized
Top image: The Rooftop Photography Collective (part of the BSAA programme) installing an...

Do your research – and be prepared for others to research you
by Susan J Mumford | Jun 23, 2022 | Art PR, Artist Life, Blog
The fish on the bone was perfect. Scott's, a famous seafood restaurant in Mount Street, Mayfair,...

How social media helps art get out of the studio
by Susan J Mumford | Apr 23, 2022 | Artist Life, Blog, Digital Marketing
Historically when an artist finished a new work of art, the piece generally remained hidden...

Will simply presenting sublime works of art entice the world to visit?
by Susan J Mumford | Mar 19, 2022 | Art Starters, Artist Life, Blog, Exhibiting
Only this morning I was invited to a group show of M.A. students at a prestigious London art...

Always have a Plan B
by Susan J Mumford | Jan 23, 2022 | Artist Life, Blog, Exhibiting
My first foray into exhibiting at an art fair was not just an induction by fire, it was an...